For single-copy distribution, we require product essentials: name, price, publication frequency and release schedule. For outlet coverage planning, we require a brief product description, information on target group and marketing support, and the tentative cover image. After this, the planning process starts.
The information is stored in our ERP system which distributes the information to the systems of various grocery groups, including Kesko’s Synkka product information system. Next, the product is submitted for retail chain approval, and store coverage and required order quantity are determined based on this approval. The final cover should be submitted to us as soon as possible before the release date. If the publisher fails to provide a cover, it is scanned when the copies arrive at our warehouse.
The order date for an issue is based on the product’s on-sale date and the preorder cutoff provided by the publisher. A daily distribution schedule and placement for each product in the picking process are planned at the Lehtipiste dispatch centre. The schedule and placement are based on product on-sale dates. The on-sale date also determines the week of return. The maximum on-sale period is eight weeks for magazines and 12 weeks for books (excl. paperbacks and crosswords). For other products, the on-sale period is agreed separately.
Publishers are required to submit release schedules each year. For Finnish titles, publishers should provide price information in addition to the release schedule. For foreign newspapers, magazines, books and other products, the publisher should provide information on the bar code and on any changes to it.
Information on changes to products or upcoming non-regular issues must be provided to Lehtipiste well in advance.