In the rollout of our refreshed brand image, we progressed throughout the year to revamp our website and store fixture concept. In November, Lehtipiste’s new website was launched, and the first pilot locations of the store concept were installed.
At the end of last year, Lehtipiste’s refreshed brand image was completed in collaboration with the design agency Pinto Design. During the project, the teams reflected on values, visions, missions, and the role of magazines and reading in consumers’ lives and daily routines.
“The key teams behind Lehtipiste’s renewed brand image succeeded in bringing Lehtipiste closer to people’s everyday lives in a fresher way, reminding them that a physical product is irreplaceable,” summarizes Jukka Tuhkanen from Pinto.
The comprehensiveness of the branding work extends from the website to sales points and areas with new fixture and visibility solutions.
LEHTIPISTE.FI
In the revamp of Lehtipiste’s website, the user experience was improved, and the site was brought technically up to date. The new site not only reflects Lehtipiste’s brand image but also offers a smoother navigation path for different stakeholders, clearer information accessibility, and better interaction with both consumers and partners. Additionally, the project focused on technical updates to ensure the site remains current and functions seamlessly on all devices. The visual design of the website was handled by Pinto Design, who also created Lehtipiste’s refreshed brand image and store concept. The technical implementation partner was Coredo, for whom developing Lehtipiste’s new site has been a pleasure and a professional pride.
“Lehtipiste’s unique business is also reflected in the technical implementation of the site, where we integrated the website’s information with Lehtipiste’s system. Success has required good collaboration, and although the technical world has brought its own challenges to the project, the cooperation has been open and forward-looking on both sides,” says Joona Puhakka, CEO of Coredo.
FIXTURE REVAMP
One of the goals of our new store fixture concept is to offer consumers an attractive, inspiring, and effortless shopping experience. The rollout of the new fixture concept has begun, and as a result, the appearance of the main magazine displays is gradually becoming more modern, clearer, and more customer-friendly. The first pilots were implemented in November at Prisma Myyrmanni and Prisma Riihimäki.
“The straightforward look of the fixture ensemble combined with a timeless color scheme showcases the products excellently. Clear signage solutions, in turn, make navigation easier for the consumer,” notes Anna-Leena Raita, Lehtipiste’s Marketing Manager.
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